During my time at AKQA, I made substantial contributions to the Bunnings account, taking on a multifaceted role resembling that of a product manager. I played a pivotal role in a comprehensive digital overhaul, spearheading initiatives such as the introduction of the Click & Collect feature, bolstering e-commerce functionality with enhancements like product ratings and reviews, and eventually orchestrating the launch of a marketplace known as MarketLink.

Within the scope of my role as an Experience Designer for this account, I guided concepts from inception through research, design, and execution phases.