Initial Consultation and Research:

• Gather client's brand vision, target audience, and values.
• Research competitors' branding for insights.

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Concept Development:

• Brainstorm logo ideas reflecting coffee roasting and brand personality.
• Sketch rough concepts and gather inspiration.

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Logo Design:

• Create digital mockups of logo concepts.
• Present and iterate based on client feedback.

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Packaging Design:

• Develop packaging designs aligned with the logo and brand.
• Incorporate practical considerations like materials and printing.

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Signage and Menu Design:

• Design interior and exterior signage.
• Create visually appealing and readable menu.

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Style Guide Development:

• Compile a comprehensive style guide.
• Provide guidelines for consistent usage across platforms.

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Final Review and Implementation:

• Present the complete design package for approval.
• Make necessary adjustments and prepare files for printing and digital use.

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Post-Launch Evaluation:

• Monitor customer feedback and reactions.
• Assess effectiveness and make refinements as needed.

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